Strategic Planning for Ranchers



Date

April 5-6, 2019


Fees

$300


Location

Caesar Kleberg Wildlife Center
1730 West Corral Ave
Kingsville, Texas 78363


  • Summary

    A strategic plan is a set of decisions about what, why and how to do something, all with a focus on the future. This lectureship will teach ranchers how to implement the Balanced Scorecard approach to strategic planning.

  • Learning Objectives

    • Clarify the vision of the future for your ranch/organization
    • Conduct an analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT)
    • Identify strategic objectives based on SWOT
    • Develop a strategy map to link the objectives and illustrate the path to reach the ranch vision
    • Determine strategic measures for benchmarking performance
    • Merge strategies with targeted strategic initiatives to achieve success
    • Learn how to implement the Balanced Scorecard for performance monitoring

  • Instructor

    Ralph Smith • Executive Vice President of Strategic Services, Orion Development Group


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Texas A&M University-Kingsville
700 University Blvd., MSC 137
Kingsville, Texas 78363
krirm@tamuk.edu
Office: 361-593-5401
Fax: 361-593-5404