Danette Amstein
Managing Principal, Midan Marketing
Danette Amstein is co-founder of Midan Marketing, the only strategic marketing, research and creative agency that focuses solely on making a difference in the meat industry. Since starting the agency in 2004 with Michael Uetz, Danette’s role as a managing principal involves offering insightful guidance to clients, while maintaining a keen understanding of meat consumers in order to develop effective marketing strategies. Danette’s leadership and strategic direction were instrumental in the development and growth of various beef and pork brands. Over the past two decades, Midan’s notable clients include Tyson Foods, Rastelli’s Food Group, Creekstone Farms, Thomas Foods and King Ranch.
A sixth generation Kansas farm girl, Danette’s roots remain deep in agriculture. She is active in the management of her family’s commercial cow herd and row crop operation. Each year, she returns to her family’s farm to drive a combine during the annual wheat harvest.
Danette’s commitment to the meat industry extends beyond business. She actively mentors individuals within Midan and throughout the industry. Currently, Danette sits on the board of directors for The Women’s Meat Industry Network (WMIN) and serves on the U.S. Roundtable for Sustainable Beef (USRSB) communications committee.